Google's Unchecked Power on Online Reviews

Google’s Unchecked Power on Online Reviews

September 13, 2023

Google’s search dominance allows it to play a pivotal role in controlling the dissemination of information across the Internet. When it comes to its ability to limit bad reviews based on proprietary and undisclosed algorithms, Google has the potential to harm rather than protect free speech.

Try to put a four-star or five-star review on Google of an establishment you have recently visited. Upon submitting your review Google happily accepts it and sends it out into the world. Now try putting a 1 or 2 stars review. Google will immediately block your post and flash you the message below. Your post is blocked because Google knows better that establishment than you. For negatively reviewing places, Google, more often than not, will think you are a Bot or an overall bad person who wants nothing more than to undermine someone else’s hard built business. Google’s unchecked power and monopoly on information could be bad for both businesses and consumers alike.


In today’s digital age, online reviews play an integral role in our decision-making process. Whether we’re searching for a new restaurant, choosing a hotel for our next vacation, or seeking the best product to buy, we often turn to online reviews to inform our choices. Google, as one of the world’s largest tech giants, plays a significant role in this landscape through its review platform. However, there’s a growing concern that Google’s control over these reviews and its refusal to accept negative feedback have far-reaching consequences for both businesses and consumers alike.

The Google Review Controversy

Google Reviews is a platform that allows users to provide feedback and ratings for businesses they have interacted with. While the concept is commendable, the problem arises when negative reviews are unfairly treated or even outright rejected. Google’s rationale for this is that some individuals may be motivated by ulterior motives, such as competitors or disgruntled customers, who aim to artificially bring down the ratings of a restaurant or business.

While it’s essential to combat fake and malicious reviews, Google’s strict policies have had unintended consequences. Many legitimate negative reviews, which can provide valuable insights for potential customers, are also caught in the crossfire. This not only affects consumers’ ability to make informed decisions but also deprives businesses of the opportunity to address and improve upon their shortcomings.

Legal Challenges and Monopoly Concerns

Google’s refusal to accept negative reviews and its policies surrounding online reviews have faced legal challenges in recent years. These challenges aren’t isolated incidents but part of a broader debate on Google’s dominance in the digital space. In 2020, the U.S. Department of Justice filed a lawsuit against Google, alleging that the company had unlawfully maintained a monopoly in search and search advertising.

One key issue raised in these legal battles is the question of information control. Google has become the go-to platform for information, and its algorithms and policies play a pivotal role in determining what information users see. When Google decides which reviews are valid and which are not, it effectively wields tremendous power over businesses’ reputations and consumers’ access to information.

Consequences for Free Speech

The consequences of Google’s monopoly on information and its refusal to accept negative reviews extend beyond just business disputes. They also touch upon the broader issue of free speech and the power tech companies have to influence public opinion.

When Google decides what is real and what is not, it inevitably curtails free speech to some extent. While preventing fake and malicious reviews is necessary, there must be a balance that allows for genuine feedback and criticism. When negative reviews are unfairly dismissed, it stifles dissenting voices and can discourage consumers from sharing their experiences honestly. Other consumers can suffer while bad businesses can thrive.

Moreover, by controlling the information ecosystem, Google effectively shapes public perception. Businesses that have the resources to manipulate their online reputation may gain an unfair advantage over smaller competitors, further exacerbating economic inequalities.

Google’s refusal to accept negative reviews and its broader control over online information have raised significant concerns. While the company’s intention to combat fake reviews is commendable, it must be done in a way that does not stifle free speech, harm businesses unfairly, or create information monopolies. Striking a balance between protecting the integrity of online reviews and preserving the principles of free speech and fair competition is essential in the digital age. Legal challenges and public discourse are crucial steps toward achieving this equilibrium and holding tech giants accountable for their actions.

Ed.  Photo by Thomas Lefebvre on Unsplash.


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