Our Editorial Values
INDVSTRVS promises No Gossip. No Clickbait. Just Business.
We are a global digital business community of c-suite executives who share byline editorials on working culture, and the latest in innovation, international trade, development and opportunities
across all regions and industries.
To our knowledge, we are currently one of the few business publications in the digital space that is truly long-form; up to 5,000-word editorials that provide in-depth features written by subject matter experts or qualified journalists.
Our strict editorial standards mean that we only publish features from reputable sources only; university press, known marketing research agencies, public relations firms or direct-to-source (SMEs).
All citations are referenced and checked wherever possible in the editorial vetting process.
Our Feature Sections
Our readership is generally B2B. Our features focus on macro regional/sector views of industry. We also cover features on sustainability, working culture, innovation, trade, international development and opportunities.
Who Our Tribes Are:
Smart, curious, independently-minded, respectful yet critical human beings that appreciate human endeavor regardless of your station.
People who aren’t afraid to share their failures or shortcomings as a way to not only understand themselves, but to share their smarts with others so our communities thrive and progress together.
- Humagists represents the legal, education, medical, political and public services’ sectors.
- Merchants represents retail, hospitality, goods and services traders, logistics.
- Philanthropists covers work of NGOs, NFPs, charities and non-profit community initiatives.
- Thinkers are philosophers, problem-solvers, strategists and futurists
- Technologists represents the tech professions.
- Industrialists are primary producers, energy and resources, manufacturing and renaissance-type folks.
- Pennipakists represents the banking and finance industries.
- Artisans represents the creative arts industries.
Pitch your story
How to pitch and submit
- Get your story idea first. It may be an op-ed or feature profile for Tribes, the latest in Sustainability innovation for Green Matters, or the latest industry study for Culture Chock. Your ideas could come from your own networks, your own experiences, current news sources or what you’re particularly passionate about.
- Find your angle. This is the hook that will elevate your story – try to look at your story ideawith a creative or original angle. This hook will underpin the structure of your story’s intro, body and conclusion.
- Email the editor with your idea. Keep it snappy: Give your topic, angle, any potential interview subjects and your proposed word count (800 – 5,000 words) plus the month you are proposing for submission.
- All features are edited and published at our discretion. If we publish your feature, we will send you a link once it goes live.
We are dogged about helping our writers to nurture and perfect their unique narrative voice. As all great stories are underpinned by solid structure, we have provided a best practice guide to help your words sing and your story zing.
Method before you start writing.
Before you commit to a position, do your research first. This will help with new ideas, which in turn, will help you formulate a clear ‘hook’ for your story.
A hook is essential in anchoring your narrative. To find your ‘hook’ expand to the furthest point of the subject you’re covering (macro) and come back to the source (micro). Remember, we are taking our reader on a journey – so think about your feature article as if you’re writing a movie. The opening sets the scene with an establishing shot (macro), starts with a high intensity situation to grab our attention and then slowly brings the main character into focus…
Locate credible sources. Us a combination of primary and secondary sources, including academic sources if
need be, to help give your reader a 360 degree perspective of your story.
Copy all the research extracts you want to use to support your story onto one document and arrange/chunk the extracts according to theme.
Write a bullet point outline of your feature to help you orientate your thinking and order the content of your story logically and sequentially.
Now you’re ready to write.
The structure of your story should be:
- Headings should be six to eight words. Use narrative devices such as alliteration, repetition, consonance and assonance to help your heading intrigue your audience.
- Slugs will sell your article. You have one to three sentences to hook your audience in – and to summarize what your story is about. Slug conventions include not asking a rhetorical question, not starting with a quote and, not opening your slug with numbers or dates. It should attract attention and the highlight the salient point of your story.
- Intro / opening three paragraphs unpacks your slug and sets the ‘scene’ for your narrative – it should always be engaging, informative and be a part of the whole story.
- Body of your feature should include a logically ordered body of evidence to support your position and any counter / contrary perspectives if appropriate.
- Conclusion – Leave the broader implications/outcomes/unanswered questions your feature may evoke to your conclusion – this helps you tie your ending back to your beginning as the best narratives bring the audience on a journey that is a ‘full circle’ (i.e. thesis + antithesis = synthesis).
We look forward to working with you!