Organisation of Domestic Cleaning Services Market a Lucrative Last Frontier

Organisation of Domestic Cleaning Services Market a Lucrative Last Frontier

November 27, 2018

According to Allied Market Research, the global Domestic Cleaning Services Market size is expected to grow at a CAGR of 6.2% to reach USD74,299 million by 2022 with tech-savvy companies driving the charge to capitalise on a traditionally informal market sector.

By Joanne Leila Smith

The increase in disposable income is expected to continue to fuel the demand for the cleaning services market with China’s growing population expected to drive growth in the Asia-Pacific cleaning services market over the next few years.

According to National Bureau of Statistics of China, an increase in disposable income of China has increased steadily at USD 3,349 by 2015. In 2014, disposable income was USD 3,101.

In India, the trend is on par with The Ministry of Statistics and Programme Implementation (MOSPI) citing India’s gross national income has risen by 7.5% during 2015-2016 period, in comparison to the growth rate of 7.3 per cent in 2014-2015.

Cleaning services comprises of maid services and window and floor cleaning which are used by residential and commercial consumers. Aside from increases in disposable income, popularity of cleaning services is also due to growth in construction activities, greater property investment, and the growth in the number of working women, which have all contributed to progressive market trends in the sector in the ASEAN region.

One company which is capitalising on this traditionally disorganized blue-collared and non-executive labour market in Singapore is Sendhelper, which recently raised SGD 610,000 in seed funding led by Captii Ventures, to launch a jobs matching platform, Sendjobs.

The funding will be used to grow its services across markets through Sendjobs, a B2B platform which will focus on matching employers with jobseekers for non-executive positions in industries such as F&B, retail, hospitality, events, logistics and security.

According to Sendhelper’s Founder and CEO Rupam Biswas, Sendhelper will provide thousands of users including service providers and households to interact, book, and pay for home services with ease.

“Asia’s labour market, despite the large size, has been fragmented. Sendhelper can make a meaningful impact in helping people seek employment while also ensuring employers have access to a verified pool of jobseekers. Since our launch, we have generated more than SGD 2 million in sales and have experienced a threefold growth in sales in the past year,” says Biswas.

The fragmentation of this sector – like other sectors – is also largely due to the rise in the Gig Economy, and current projections on labour markets’ behaviours across sectors indicate this trend may continue.

“Our experience in the B2C services segment, led us to discover that there was also a constant challenge for Singapore’s employers to fulfil demand for manpower for non-executive positions. It has emerged as a major problem across the globe with the proliferation of the gig economy and the rapidly changing nature of jobs. We are taking advantage of this large opportunity to introduce Sendjobs and address the pain points of employers,” says Biswas.

According to Biswas, Sendjobs uses AI to help employers identify the right candidate match. Employers can post as many jobs as they want for free and can hire as many employees at no extra cost, allegedly reducing hiring costs by up to 90 percent.

Biswas says Sendjobs is a post-data company, akin to a LinkedIn for blue-collared workers. Sendhelper plans to capitalize on the data available on consumption behaviour, and workers’ and employers’ preferences by focusing on gamification and AI technologies to create an enhanced, network-based platform that addresses issues in employment, skills development and manpower management across different markets.

“We developed Sendjobs as a supplement to Sendhelper to instantly and effectively connect candidates looking for part-time, flexible or temporary positions and employers. Over the past five months in Singapore, we have already on-boarded 500 employers on Sendjobs. We are now developing and launching Sendjobs globally as a professional networking platform for the remaining majority of the workforce who do not receive the appropriate support and appreciation on platforms such as LinkedIn today,” says Biswas.

Sendhelper is currently based in Singapore with a footprint in four countries across Asia. Biswas says Sendhelper plans to expand to selected cities across North America and ASEAN regions in the future.


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