Ricoh Launches Digital Workplace Services in Singapore

Ricoh Launches Digital Workplace Services in Singapore

November 13, 2019

Ricoh unveils its new Singapore digital workplace concept, designed to foster next-gen collaboration and productivity.

Ricoh’s newly transformed office, located at Mapletree Business City, is a live working office environment showcasing Ricoh’s new value proposition – Digital Workplace Services.

Ricoh claims this includes digital workplace consultation, planning and implementation, via a seamless integration of people, space and technology.

According to Ricoh Asia Pacific Managing Director Kazuhisa Goto, Digital Workplace Services embraces the design and creation of workplaces to help businesses reap the benefits of workstyle innovation, leveraging digital technology solution designs along with the comprehensive change management initiatives needed to ensure success.

Goto says the immediate benefits of the new approach include the easy sharing of information from the cloud with new intelligent multifunction devices, automated business processes, a meeting room solution to improve room usage efficiency and unified communications systems equipped with interactive whiteboards that improve communication, collaboration and connectivity.

“This is the latest phase of our long-term strategy to transform Ricoh workplaces across the region, in order to meet the new challenges of today’s digital world. Ricoh’s Digital Workplace Services are our response to these challenges, meeting the expectations of talent from the digital native generation, and deploying our latest innovative technologies that will boost productivity and collaboration, improve staff engagement and empower staff to work smarter. I am extremely pleased to be part of this evolution. [It] brings together vital elements of design and technology to make the workplace a healthy, productive and enjoyable environment for all employees,” says Goto.

According to Ricoh Managing Director Ben Chong, the transformation was a six-month journey, from conceptualization to fruition, incorporating a new workstyle and the implementation of new digital solutions and new technologies.

“Our goal is to create a more technologically empowered and space-efficient workplace to enhance our employees’ efficiency, productivity, collaboration and most importantly engagements with our customers. The new office provides a live demonstration of [our] value proposition. By adopting a new digital workplace and a new workstyle, Ricoh is able to provide a platform to help its customers in their own office transformation to meet their business objectives, and to prepare their office for workforces of the future,” says Chong.

According to Chong, the transformation of Ricoh Singapore’s office is already meeting project objectives. As a result of the transformation, Ricoh claims it has achieved 25 percent overall space saving while providing three times more common space to all staff. Chong says the transformation has also helped to reduce the office cost by 10 percent, despite the new investments that have been made in the latest digital technology.

“Ricoh Strategic Workplace Design consists of embracing Digital Transformation and moving from Traditional office to Activity Based Workplace. These new innovative technologies are Ricoh’s next-generation collaboration and productivity solutions, such as unified communications systems, intelligent multifunction printers, interactive whiteboards and projectors. On top of collaborative technologies, these new offices offer informal meeting spaces that are great for spontaneous brainstorming, quick collaboration, or just building a better rapport among colleagues. The breaking down of siloes has seen employees collaborating more effectively together and discussions around customer issues are addressed faster due to the transformation of the workplace. Just having technologies such as an interactive whiteboard to discuss important customer issues can be resolved much faster as edits and inputs can be made in real time rather than emailing the changes to one another,” says Chong.

According to Chong some of the key features of Ricoh’s design strategy includes transformation of the office into an open space without cubicles, as well as small huddle room areas which are equipped with interactives screens and projectors for staff to collaborate effectively. Chong says they also have a station called the “short short” bar where discussions are held in the mornings to resolve key customer issues.

“Just by coming together effortlessly without sitting in the traditional cubicles allows for greater exchange of ideas and more importantly resolves key issues faster. Through C-Level Workforce Research, 72.3% respondents said that they’re facing challenges created by today’s multi-generational workforce. The top three ways to best bridge these multi-generational challenges at work are collaborative work styles and tools, team building events and use of latest technologies. The response from prospects and customers have been very encouraging. We have customers visiting our office regularly, at times twice a week to see our digital workplace solutions,” says Chong.

(Ed. Ricoh is headquartered in Tokyo; Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2019, Ricoh Group claims worldwide sales of USD 18.1 billion. Featured image of Ricoh Managing Director Asia Pacific Kaz Goto and Managing Director Ben Chong courtesy of Ricoh Singapore.)


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