Rolls-Royce Creates Emer2Gent Collab to Aid Business Recovery

Rolls-Royce Creates Emer2Gent to Collab Post-COVID-19

May 1, 2020

Rolls-Royce has invited a group of leading companies to collaborate on Emer2gent, a new alliance of data analytics experts challenged with finding ways of supporting businesses and governments globally as they recover from the economic impacts of COVID-19.

Early alliance members include Leeds Institute for Data Analytics, IBM, Google Cloud, The Data City, Truata, RollsRoyce and ODI Leeds. The alliance will be facilitated and co-ordinated by innovation specialists, Whitespace.

Together the initial wave of members brings all the key elements of open innovation; data publication,
licensing, privacy, security; data analytics capability; and collaborative infrastructure, to kick off its early work and grow its membership.

Emer2gent will combine traditional economic, business, travel and retail data sets with behaviour and
sentiment data, to provide new insights into – and practical applications to support – the global recovery from COVID-19. This work will be done with a sharp focus on privacy and security, using industry best practices for data sharing and robust governance.

Emer2gent models will help get people and businesses back to work as soon as possible by identifying lead indicators of economic recovery cycles. Businesses, both small and large, around the world, as well as governments, can use these insights to build the confidence they need to take early decisions, such as investments or policies, that could shorten or limit the recessionary impacts from the pandemic.

According to R2 Data Labs Global Director Caroline Gorski, the alliance is voluntary and insights will be published for free.

“We want the global economy to get better as soon as possible so people can get back to work. Our data innovation community can help do this and is at its best when it comes together for the common good.  People, businesses and governments around the world have changed the way they spend, move, communicate and travel because of COVID-19 and we can use that insight, along with other data, to provide the basis for identifying what new insights and trends may emerge that signify the world’s adjustment to a ‘new normal’ after the pandemic,” says Gorski.

Commenting on the partnership IBM General Manager Cloud Europe Andrew Brown says IBM looks forward to joining partners and clients in this initiative.

“It is hoped IBM’s contribution will help accomplish the identification of proven use cases, to assist where recovery indicators emerge for countries, governments, state agencies and supporting companies to best respond to the next phase of the improvement in the pandemic,” says Brown.

Discussing the universal demand for genuine data insights, Leeds Institute for Data Analytics, University of Leeds Professor Mark Birkin says the COVID crisis has demonstrated the need for governments and their advisers to seek real world insights into mobility, behavior and human contact networks.

“At LIDA we believe that there are mutual benefits from access to transactional data for scientific research, business and commerce, so will be working as part of the alliance to facilitate the secure sharing of data and to connect Emer2gent partners with expertise within the academic community,” says Brown.

Emer2gent has set up a website for potential members to register their interest at The first challenges have already been issued to the community, including one to identify lead indicators of economic recovery which businesses can use to build the confidence they need for investment or activities that will shorten or limit any recessionary impact from the virus.

Commenting on the challenges posed around business recovery post COVID-19, Truata CEO Felix Marx says we are living in unprecedented times, and, at this moment of great uncertainty, we must recognise that we all play a role in addressing the global challenge quickly, efficiently and responsibly.

“We’re keen to support the efforts in extracting the analytical value out of contributed data sets to assist in the containment of COVID-19 and drive economic recovery. Truata will do this via its suite of data analytics solutions which have been specifically designed to empower high-value analytics on large data sets while complying with the highest global privacy standards,” says Marx.

(Ed. For further information, click here.)


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