TAFF Unveils a Heady Singapore Fashion Calendar for 2021

TAFF Unveils a Heady Singapore Fashion Calendar for 2021

January 21, 2021

Fashionista’s take tote! Singapore’s Textile and Fashion Federation ushers in 2021 with Singapore Stories, an Inaugural Innovation Prize with Vogue Singapore and exclusive Design Orchard collaborations by some of Singapore’s hottest local designers.

The Textile and Fashion Federation (TaFF) unveils its plans for 2021 to drive Singapore as an innovative fashion hub in Southeast Asia.

TaFF has confirmed this year’s fashion calendar will be full and in-demand, with the continuation of Singapore Stories and TaFF’s partnership with Vogue Singapore in its inaugural Innovation Prize. Both initiatives aim to spotlight Asian talent and heighten Singapore on a global stage as a hub for creative innovation and design.

Fashion enthusiasts on the hunt for local brands can also look forward to an exciting line-up of exclusive collections, collaborations with esteemed designers, and engaging workshops throughout the year, at Design Orchard.

TaFF says its been the operator of Design Orchard’s incubation and co-working spaces on levels 2 and 3 since January 2019. In August 2020, TaFF was appointed as the new operator of the retail showcase on level 1. Since then, TaFF launched its new store concept and claims to put the consumer at the heart of the shopping experience.

Commenting on the co-working spaces, Singapore Tourism Board Director of Retail and Dining Ranita Sundra says it will continue to help grow demand for local brands.

“Over the past few months, TaFF has successfully integrated their operations at the retail showcase with the incubation and co-working spaces within Design Orchard. They have offered brands at the retail showcase more opportunities to grow and thrive, and added greater vibrancy to the development with a regular line-up of pop-ups and workshops. Supporting and growing local brands remains our key,” says Sundra.

TaFF recently appointed Tina Tan Leo as lead curator and retail consultant to assist with the revamp of Design Orchard. Leo says the new store concept was created to elevate the overall in-store experience and claims one notable change is the new designer area with its own exclusive fitting room and personal styling sessions.

Leo says established Singaporean talents such as fashion veteran and designer Thomas Wee, as well as Singapore couturier Lai Chan, whom are among local household names featured in the new designer area, will be retailing collections sold exclusively at Design Orchard.

Visitors may also expect experiential monthly themes, window unveilings, thematic pop-ups located in the centre aisle of the store, and VIP shopping hours for customers enrolled in the new iDO loyalty program. iDO engages and rewards shoppers through earned points to offset their purchases while also offering special privileges that members can enjoy. Privileges may include invitations to the VIP shopping hour, previews to exclusive collections and savings during birthday months. Design Orchard offers the largest variety of local designs for one to discover by growing the collective from 50 to 100 brands under one roof.

Design Orchard now provides exclusive designs from unique collaborations too.

As part of its goal to cultivate and grow creative talent, TaFF brings together new and emerging local brands with established designers to collaborate and create collections retailed exclusively at Design Orchard. Fans of homegrown labels can look forward to a capsule collection between Singaporean singer-songwriter Dick Lee and bespoke menswear label PIMABS. Leo says to look out for Yang Derong, the creative behind the photo project ‘Face of the Day’, who will also debut his capsule Sayang Sayang at Design Orchard.

“We are always on the lookout for brands with interesting styles and potential growth capabilities. We are curating brands that tell a special story through a unique fashion style or artistic point of view. Design Orchard is the ultimate shopping destination for locals, tourists and anyone who appreciates local designs and are proud to discover unique Singapore brands. Here is where you can find the best of Singapore talents while enjoying a wonderful shopping experience,” says Leo.

Last year saw a successful launch of Singapore Stories 2020 digital fashion show. This year’s competition may further develop a digital format. TaFF says The digital content will also be used to further amplify Singapore fashion on a global stage in the future.

Promoting one of its core themes, Technology & Innovation, TaFF says its will invite designers to create a ‘Fashion in an Age of Technology’ capsule collection for this year’s competition. The theme highlights Singapore as a country that embraces technology and innovation and celebrates its accomplishments. Contestants are also encouraged to leverage innovation to drive sustainability and to foster a circular
design thinking approach to their designs.

According to TaFF, Singapore Stories gives finalists exclusive access to a network of renowned experts, collaboration opportunities with
internationally acclaimed companies, while giving them a platform to showcase a Singapore-inspired fashion collection in their inimitable style. Asian Civilisations Museum is further supporting the initiative by offering finalists ACM residency which provides them access to their experts and museum database.

The winner of Singapore Stories 2021 will bring home the Singapore Fashion Award trophy; secure retail opportunities at Design Orchard retail showcase and TaFF’s online platform OneOrchard.Store; debut their collection at an international Fashion Week with Fashion Division Asia Europe as well as at the Asian Civilisations Museum’s special exhibition, #SGFashionNow.

This year will also debut the launch of the Vogue Singapore x TaFF Innovation Prize, which celebrates businesses that exhibit skills and creativity in fashion and lifestyle innovation, including consumer technology. TaFF says this programme was specially designed to grow and support fashion tech talents in Asia and to further drive innovation in the industry.

Brands and businesses from cohorts 1 to 4 of The Bridge Fashion Incubator (TBFI), which have successfully concluded the 16-week fashion incubation programme, are selected to participate in the Vogue Singapore x TaFF Innovation Prize. This 8-week programme includes Vogue Campus, a 2-day bootcamp-like format with a knowledge sharing workshop by Vogue, that brings together experts in Media, Design, Innovation, Sustainability and Business and speed networking sessions, to exchange invaluable advice. Participants can also expect to be paired with local mentors whom will guide them through a 4-week process to build and refine their skills and business plans before presenting to a final international jury.

Winning participants can obtain exclusive access to mentoring support and industry knowledge through local and global experts, an opportunity to win a cash prize of SGD 15,000, editorial exposure through Vogue Singapore, as well as introductions and connections to
investors for potential funding.

(Ed. For more details on TaFFs fashion calendar, click here. Open call for applications to join Singapore Stories 2021 officially started on January 15. Potential applicants can visit here. The winner of Vogue Singapore X TaFF Innovation Prize will be announced at the Vogue Gala in October 2021. Interested participants can still apply for the TBFI programme to participate in the Innovation Prize. Open call briefing for cohort 4 is Wednesday, 27 January and the application deadline is on Thursday, 11 February. Details of the programme and prize can be found here. Featured image courtesy of Cottonbro.)