
Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.
Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.
Infobip Regional Director APAC Ante Pamukovic discusses why having a large customer experience presence across channels can be both highly beneficial and detrimental to business. With increasing hyper-connectivity of consumers across the globe, Pamukovic says brands should embrace an omnichannel approach with a holistic CX in mind.
Carro Founder and CEO Aaron Tan says that in the future, the car market will have plenty of competition from smaller dealerships with a heavy emphasis on selling direct to consumers digitally and argues that incumbents cannot afford to be slow to jump on the wagon...
President of Uniphore APAC Ravi Saraogi says two-thirds of client conversions fail in Singapore due to poor customer service and shares how conversational service automation may help vendors close the sale.