INDVSTRVSAugust 26, 2019Global FMCG brand Mondelēz International regional Spider-Man campaign adopts AI-powered contextual marketing to convert higher brand engagements into increased sales.
INDVSTRVSAugust 26, 2019
INDVSTRVSJanuary 11, 2019Cold coffee is turning out to be the beverage du jour, with a number of acquisitions and mergers taking place globally last year. Thanks to increasing demand by millennials, this popular beverage is expected to see M&A deals valued over USD 1 billion in 2019.
INDVSTRVSNovember 9, 2017Ascetics (colloquially known as babas) in India are re-inventing themselves as business gurus. The well-known baba Ramdev has not only become the de facto brand ambassador of yoga in India and abroad, he is also powering Patanjali Ayurved, an FMCG brand which has disrupted the mojo of deep-pocketed domestic and global giants.