
Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.
Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.