indvstrvs10November 29, 2021The Ignorati, those who talk publicly and loudly about things they are not experts on, pose a threat to social order and growth if not counteracted by the truth.
indvstrvs10November 29, 2021
INDVSTRVSJanuary 11, 2021INCA APAC Client Development Executive Madeleine Mak discusses why one-off and short-term diversity campaigns or cause-related posts are insufficient. Instead, Mak argues influencers and brands must continue to be transparent and committed.
INDVSTRVSJuly 7, 2020ADA Chief of Agency and Chief Operating Officer Anurag Gupta dissects social media consumption and what it means for brands in Asia.
INDVSTRVSJune 11, 2019Dubbed Philanthroteens, some of whom are still in their teens or at the onset of their careers, are contributing to philanthropic causes via social media consistently more through volunteering or fundraising than any other generation past.
INDVSTRVSFebruary 20, 2018With seventy-three per cent of the world’s Internet users active on social media, eighty three per cent of Fortune 500 companies with social media accounts and ninety two per cent of recruiters using social media to find candidates, our social media footprint has become more important than ever…
INDVSTRVSSeptember 14, 2017While Social Media is an invaluable and inexpensive way for organisations to build brand awareness and customer loyalty, when things go wrong, the spiral into a PR-crisis is immediate and brutal. We chat about ways to contain the odd spot fire from spreading like wildfire.
INDVSTRVSAugust 15, 2017As terrorist organisations continue to exploit social media to spread content and malcontent, social media giants face an uphill battle balancing free expression against propaganda spread by extremist ideologues.