Vogue Singapore announces the launch of its social media accounts on Instagram and Facebook this week and says readers can expect bold, thought-provoking and artful content that places Southeast Asia on the global stage.
The social media launch prepares the way for an upcoming print and digital reveal on September 23 2020, making Vogue Singapore the 27th edition of the masthead to launch globally.
According to Vogue Singapore Editor-in-Chief Norman Tan, the social platforms will help the brand to push its user engagement through use and access of digital touchpoints.
“Social media is the first point of interaction between brands and audiences today. The Vogue Instagram and Facebook accounts will be vital in amplifying and upholding the beauty and fantasy that Vogue is known for, whilst also building a community of readers unified to drive change for good. With fashion and technology at the heart of what we do, expect our social content to push boundaries in user engagement with the use of new tech via augmented reality, 3D filters and digital clothing, to name a few,” says Tan.
@VogueSingapore’s Instagram says it will host a variety of original launch content including #VogueSingaporeInBloom which introduces a motif, the Vanda Vogue Singapore — the publication’s very own orchid. According to Tan, this is from the same genus of orchids as the national flower of Singapore, the Vanda Miss Joaquim was chosen for its vibrant colour, hardiness and resilience.
“The Vanda Vogue Singapore is a hopeful reminder that Singaporeans need to collectively nurture and grow the local creative industry in order for it to flourish,” says Tan.
Vogue Singapore says its collaborated with a selection of multidisciplinary artists, each of which will present their own interpretation of the Vanda Vogue Singapore orchid on Instagram. Artists include Annu Kilpeläinen, Hattie Stewart, Hafizah Jainal, Inkten Nadirah, Jae Suk Kim, Jana & Jun of Buro Ufho, Marina Binte Ahmad, Morgan Harper Nichols, Oh Jia Hao, Stephy Fung, Teresa Lim and Thirza Schaap.
Tan says Fashion the future is a collection of messages from the creative community showing their support and solidarity for Vogue Singapore. It seeks to inspire Vogue Singapore’s readers by sharing personal messages of hope. This includes well-wishes from Aerin
Lauder, Angela Missoni, Donatella Versace, Dries Van Noten, Francois Nars, Jeremy Scott, Jonathan Anderson, Lucia Pica, Marc Jacobs, Paul Andrew, Pierpaolo Piccioli, Prabal Gurung, Remo Ruffini and Victoria Beckham.
Tan says the Vanda Vogue Orchid Filter is an exclusive Instagram filter created by 3D artist Christina Wörner as a render of the Vanda Vogue Singapore Orchid. The filter will be launching soon on the @VogueSingapore Instagram page.
(Ed. #VogueSingaporeTakesOff is a series of three videos to precipitate Vogue Singapore’s print and website launch on September 23, 2020. Condé Nast is home to brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, and others. The company is headquartered in New York and London, and operates in 32 markets worldwide. Featured image by Photographer Murat Esibatir.)