YOOX Net-a-Porter Group Gets Fashion Foothold in Asia

YOOX Net-a-Porter Group Gets Fashion Foothold in Asia

February 3, 2020

Online luxury fashion marketplace BlinQ partners with global luxury fashion retailer YOOX adding over 700 luxury brands to its platform.

Southeast Asian luxury online fashion marketplace BlinQ announces its commercial affiliation with a leading global online fashion retailer known for revolutionizing the luxury fashion industry, the YOOX NET-A-PORTER GROUP.

This closely follows the launch of the BlinQ pre-loved segment and Asean Houz – a collection of high-end fashion brands from around the region.

With operations all over the world from the United States to Japan, YOOX has over 3 million high-spending customers worldwide. This partnership with BlinQ will bring more of Yoox’s products into the Southeast Asian region. BlinQ claims customers will be spoilt for choice, offering access to a catalogue of more than 10,000 products from over 700 luxury brands, in addition to products already available on the platform.

According to BlinQ CEO Bob Chua this arrangement goes towards giving customers better experiences, with lower shipping costs and shorter fulfilment times.

“We are thrilled to work with YOOX to drive their unmatched selection of luxury products and designers into this part of the world. This will give Southeast Asian consumers easy access to thousands of new products from amazing high-end luxury brands. We have been growing quickly, and this partnership provides a greater depth of brands and products to our users in the Southeast Asian region,” says Chua.

Chua claims BlinQ has over 30,000 users joining the platform every month, with luxury brands such as Kenzo, Prada and Off-White included on the platform.

A YOOX spoken says this partnership will provide YOOX with a strong partner in the region, helping it to expand its potential customer base in Southeast Asia.

“The global luxury fashion powerhouse is in a strong position to gain significant market share in a region that has a growing luxury market. We’re extremely excited to work with BlinQ, and we can’t wait to expand our reach with them moving forward,” says YOOX.

(Ed. BlinQ is a FashionTech enabler in the AR and E-commerce space in Southeast Asia. BlinQ says its tech allows users to virtually try on and purchase designer apparel from mid-market fashion retailers globally. Its rental subscription model provides users the option of renting designer apparel and accessories. YOOX NET-A-PORTER GROUP is a result of a merger in October 2015, between YOOX GROUP and THE NET-A-PORTER GROUP. It claims to have a client base of more than 3 million customers. The Group has a footprint in the United States, Europe, Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world. Featured image of BlinQ CEO Bob Chua courtesy of BlinQ.)


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